About
A studio for building.
change-marketing.ai is a focused offering from LOCAL — the Change Marketing™ company. LOCAL helps the world's best companies turn transformation strategy into employee adoption through the power of story. This studio extends that thinking into hands-on AI building inside enterprise environments.
The relationship
LOCAL builds the conditions. We build the tools.
LOCAL helps organizations embrace AI as a teammate — through strategy, story, and adoption. We extend that with active building, inside your environment, alongside the people who'll use what we make.
Together, AI investments stop drifting and start delivering.
2× the success rate.
MIT's 2025 research found that AI initiatives built with external partners succeed at roughly twice the rate of internal-only efforts. Adoption-led building is why.
What we believe
Value gets trapped when AI stays abstract.
The opportunity is in the daily work
Strategy decks rarely surface the real friction. Workflows do.
Employees know where it hurts
The best use cases come from the people closest to the task.
Tools belong in the existing systems
If it lives in another tab, it won't get used.
Adoption is built, not announced
We design for use, not for launch day.
Self-sufficiency is the win
We hand off what we build so your teams can extend it.
Travel as far as it's needed
Start with one team. Move across functions. Leave when you don't need us.
From LOCAL
Looking for the human side of AI?
LOCAL leads the strategy, story, and adoption work that makes AI land with people. Start there for the broader transformation picture.
Ready when you are
Stop piloting AI. Start using it.
Bring us into one workflow. We'll observe the work, find the friction, and build a practical tool inside your environment in weeks — not quarters.
From the LOCAL family
Looking for the organizational side of AI?
We build the tools. LOCAL builds the conditions for change. Together, AI investments stop drifting and start delivering.
AI Transformation
Strategy, adoption, and storytelling for AI across the organization.
localindustries.comThe LOCAL Methodology
How we make change stick — from leadership through frontline teams.
localindustries.comIdeas & Insights
Articles on transformation, adoption, and the human side of AI.
localindustries.com